Gateway Commerce Park is no more.

No, the city of Hermitage and KAKE have not given up plans to build the park for businesses, hopefully from the research and technology industries.

But the name of the place has to go.

Assistant City Manager Gary M. Gulla said the moniker has two problems: there is a park in Wampum of the same name, and technology firms are balking at the thought of locating in a park that shares a name with the Gateway computer company.

City staff members and others involved in developing the park have come up with the name LindenPointe, and the Hermitage Economic Development Committee endorsed it Thursday.

City commissioners have the final say.

The commission also recommended that the park be known as an "innovative business campus" to distinguish it from residential or other kinds of development.

The name refers to the little-leaf linden trees that will be planted throughout the development.

Officials said they will search fictitious names and Web site domains to make sure LindenPointe hasn't already been used.

The commission also was asked to discuss a couple of marketing points and readily endorsed the commissioners' action to ask that the park be included in the Shenango Valley Enterprise Zone, which would make occupants eligible for low-interest loans.

City officials also have proposed adding the park to the city's tax abatement zone, but have some concerns about the kinds of companies that might attract.

The zoning for the park is very broad, said City Manager Gary P. Hinkson. The city's intention for the park is to create jobs, and Hinkson said abatements could attract existing businesses and professional offices that already are located in the area.

"We don't want a situation where we're just moving business around the city and the (Shenango) valley," he said.

Fred George of KAKE Development Inc., which owns half of the 117-acre park -- the city owns the rest -- said he supports the tax abatement proposal and opposes changing zoning to try to limit the kinds of businesses that could locate there.

George argued that he's been involved in the development for about six years, and plans with the city have been in the works for about three, but there is only one tenant.

"I don't think we're ready to do that when we have one building on 117 acres," he said of changing the zoning.

What will sell the park is to have businesses of any kind building there.

"We have to have some brick and mortar in there to prove its viability," he said.

Down the road, if the park is not attracting the kinds of businesses the city had hoped for, changes could be made to zoning or limiting tax abatements, George said.

"You put all the tools you can on the table to develop it," said commission member John Holliday, who supported limiting the amount of time that a business could apply for tax abatement.

A second occupant for the park could be in the works. Gulla said George is talking with Subscribers Encouraging Economic Development, a group of local investors, about putting up a building.

The $1 million building could range between 5,000 and 20,000 square feet, officials said. Although it could be a speculative building -- erected with no tenants in mind in hopes of attracting someone -- there also has been talk of a tenant, officials said.

The board recessed until 7:30 a.m. Friday.