As she arches her long, slinky back in pleasure, Rod Loomis continues to massage shampoo into her hair.

With the glistening foam gently rolling down Ginger's body, the shampoo's heady tea-tree aroma fills the room. She pants for more. Using his thick masculine forearms, Loomis builds up a rich lather. As their eyes meet, he whispers sweet nothings into her ear.

This might be a sexy scene unfit for a family newspaper, except that Ginger is a dog. And that's no comment on her face or figure. Belonging to Loomis' son, the 5-year-old dachshund has been suds upped often with the shampoo.

Loomis co-owns John Paul Pet LLC with John Paul DeJoria, who created the shampoo and other designer products for cats and dogs. As co-founder of Paul Mitchell hair salon fame, this is a different and separate company for DeJoria.

It was Loomis, owner of Reynolds--based Loomco International, who came up with the idea for pet products. While Loomco, a design manufacturer and importer of consumer and seasonal merchandise, had always been in the pet business with toys and other items, Loomis was searching for a national brand that would have name recognition.